© James Morris

Zoomed In Festival

Mass curates a day of events during the first edition of the online architectural photography festival Zoomed In

The festival launched during the lockdown period due to the COVID-19 pandemic, to give the opportunity to photographers to confront and discuss several topics related to architectural photography and present their work to the public online.

Mass curates a day of talks with a wide range of topics and panel members.

Program of the day:

Marketing Tools for the Architectural Photographer - 11 AM
How has marketing evolved and what are the tools that can be used to promote a photographer’s work? We talk to industry experts to have a better understanding of how a professional photographer can navigate through the complicated world of marketing.

The Architectural Image - 2 PM
What is the value of architectural imagery today? To what extent do architects contribute to the process of the creation of a set of architectural images? We discuss with architects about their relationship with architectural photography and what they expect from professional photographers documenting their projects.

The International Commission - 4 PM
With Adam Mørk, Doublespace, Mike Kelley and NAARO we talk about the experience of being a photographer working internationally and the differences between architectural photography in Europe and America.

Filmmakers in Architecture - 6 PM
Mass Collective members Will Scott and Edward Bishop present a selection of their video work on architecture and talk about the difference between photography and filmmaking in architecture.

Mass Showcase - 8 PM
An insight into the thinking behind a photographer’s personal work. Behind the scenes of photographic projects by Mass Collective Photographers.